Lifestyle

 

Sabbas Joseph, Director & Co-Founder Wizcraft International said, “Wizcraft International has always endeavored to bring forth artists, and concepts that are unique and larger than life concerts witnessed never before. We are glad to present a series of live concerts under the aegis of GiMA concerts in partnership with Viacom18’s MTV with the reigning superstar, Arijit Singh, which also happens to be his first national tour. These concerts are scheduled in the ten cities across the nation with an aim to bring the superstar closer to his mammoth fan base. We look forward to entertain audiences with the best of his music.”

 

Raj Nayak, COO, Viacom18 added, "MTV has always been a pioneer where music programming is concerned. Be it introducing India to music television to creating the biggest ever music format shows such as MTV Unplugged, Coke Studio@MTV, MTV Spoken Word and many more. This is the one brand that not only understands music but is also the ultimate word on the youth and is always in tune with what they like. A multicity concert with one of the most celebrated young singers of today, Arijit Singh ticks all the right boxes for us and who better than Wizcraft to execute such a fantastic initiative at such a grand scale. All I can say is, what you see is just the beginning of perhaps a new phenomenon where artist tours are concerned. Just remember MTV brought it to you first!”

 

Speaking about the concert tour, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 said, “MTV has always been the vanguard for anything related to the growth of good music in India. However, what makes MTV stand out even further is that it’s the universe of the young and so we make sure we reach out to our audience through all the key touch points – be it on air, online, through our merchandise, our cafes or through online events. This 10-city tour is yet another step for us to get up, close and personal with the youth by bringing them today’s biggest Bollywood singer – Arijit Singh - who has established his name as the singer of the most romantic love ballads India has produced in recent times. We are sure that this tour is going to be an exciting opportunity for us and for the youth as well. We hope to bring more such initiatives for our discerning audiences going forward.”

 

Kumar Razdan, Head- Events (Business Development), BookMyShow said, “BookMyShow has been playing an integral part in bringing some of the best live musical experiences to fans across the country. We are now excited to be working with Wizcraft International and GiMA concerts to bring Arijit Singh’s first mega national tour to entertain the audiences.  Arijit Singh, with his soulful melodies, has struck a chord with millions of fans in India making him the voice of this generation. As the official ticketing partner for this ten-city tour, we are committed to ensure a transparent, safe and constant opportunity to his fans to get enchanted by his music and are determined to make this event a phenomenal success.” 

 

A special broadcast that captures the best moments of the tour will be shared on Viacom18’s leading brands, such as MTV, MTV Beats, Colors and Rishtey.