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Primarc and Salarpuria group invest in 'Design Cafe'

by IBNS 27 Dec 2015, 03:59 pm

# Primarc and Salarpuria group invest in 'Design Cafe'

Kolkata, Dec 26 (IBNS): Kolkata based real estate builders Primarc Projects and Salarpuria Group recently invested in 'Design Cafe', an award winning start-up design firm in Banglore.

Talking about the investment, Sidharth Pansari, Director, Primarc said, “Being a Real Estate developer, we understand the vitality of choosing the perfect interior design along with buying a home. Designs should be accessible to all home owners and not just few who can afford expensive home designers.”

With the belief to offer complete holistically and well designed homes to almost every average home buyer who purchase homes in the 50 lakh to 1.2 crore segment , the two real estate developers join hands to offer customers a home, where technology will play a large role in each of it's corners.

 
Through the online platform of Design Cafe (www.designcafe.xyz), clients are supposed to get an easy 4-step solution at zero cost to build their dream home in just 45 days. The team will take care of the fittings and fixtures, i.e. from the lights to the furniture, from the paint to the art work; and the customer only need to pay for installation.  

Design Cafe takes responsibility for work with a 5 year warranty. 
 
With the belief that technology and design should make one’s life easier, technology has been integrated with the designs. A kitchen from Design cafe is built with gas leak detectors for safety and integrated with speakers for pleasure.

The Managing Director of Design Cafe, Shezaan Bhojani, said, “Design cafe is very excited, that through technology we are able to provide access to great home design and services to everyone, irrespective of budget. We started with Bengaluru but plan to expand to 4 more cities in April-June next year."

While sharing the future of Design cafe, Sidharth Pansari, Director, Primarc, said, “Design cafe not only has the best designers but also has great technology talent that will help to craft the future of home design. The team is working to add technological innovation to each space of the home, finding ways to make everyday easier.'

The two builders Primarc Projects & Salarpuria Group, tied up with Design cafe, as their official interior design partner to present a tailor made home. 

Primarc Group is a diversified  & dominant player in the retail & realty sector in eastern India. Primarc owns and operates over 45 stores across various formats across East India including Raymond, Color Plus, Park Avenue, Essence, STORY and so on. 

Primarc Realty has recently pioneered the concept of environment friendly Green buildings across MIG & HIG segments in Bengal, with its flaghsip project Astitva being Pre-Certified  as the first GOLD rated residential building in West Bengal. It has over 4 million sq. ft. of residential projects under development. 

Primarc also owns and operates STORY - the largest destination & leisure store of eastern India.

Primarc has also forayed into angel and venture investing with a vision to promote enterprise and entrepreneurship. Through Kolkata Angels and other forums, Primarc has invested in several startups and enterprises including Tab Square, I-Kure, Ketto, Catapoolt, Carve Niche and others.

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