Image
A Beginner's Guide to Successful Email Marketing
Yes, the world has moved on to the exciting and dynamic space occupied by social media. The conversations are increasingly shorter, comprising 140 characters mostly. However, it is the din created by the social media which makes the email inbox a quiet place. It is the place where one can or must get access through invitation. It is here that a person can actually read your message with a free mind. However, due to exactly this reason, an email marketing campaign has to be extremely well thought out and presented. If youre new to email marketing, below are a few steps to launching successful email marketing:
1. Take permission: Like we’ve already discussed, email inbox is a place of reprieve from the continuous din of social media. It is where a person gets “important” actionable messages. Hence, it is important for any business which wishes to communicate with prospective customers to take permission to send messages to an individual or another business. This means, there is a need to build an email list where people have specifically agreed to receive your content.This must be done in the following steps:
a. Have a clear call to action: Get people to sign up for your content, offers and promotions through very clear and concise copy. Your prospective clients must know what exactly they are signing up for and must not at any stage mark you as spam.
b. Get whitelisted: Once you have received the email address, make sure the client whitelists you. This is important so as to prevent your email from going to the spam- box by default. This requires a small email reminder in the first email you send to the
client and additionally in each follow-up email that you send.
2. Stay true to your word: It is important for your email marketing campaigns to be consistent with their initial promise. Not only must the content be compelling and relevant but the messages must be delivered at the promised frequency. If the campaign message said that weekly messages will be sent then the client’s inbox must not be bombarded with emails every day. Similarly, if daily updates are promised and not delivered, it still leaves the client feeling cheated.
a. Pitch with caution: You have permission to send messages to the client’s inbox, do not misuse it. Send offers that are relevant to the client. Take the example of Amazon which tracks buyer behavior and pitches relevant offers and adds value through discounts or promotions. Random pitching though may be a surefire way of being dumped into the spambox or being blocked.
b. Newsletters: A newsletter is a great way to provide refreshing content to your client as well as updates about your business and its latest activities. Clients feel good as well as connected with your business. Newsletters are a great way to promote your
CSR activities and generate goodwill for your business.
c. Autoresponders: These are a great help if you wish to schedule your emails in advance. In fact, you must schedule them in advance. This will ensure that you are consistently sending the desired material to your audience without fail and are
never out of touch. This way when you have an offer, your audience will take notice.
3. Analytics: Perhaps the most important step but it comes after the above two steps. Investing in an analytics tool and analysing your campaign results is an important step to improving your current as well as future campaigns. Using an analytics tool helps you capture small details such as the peak time when emails are opened, the open rate, the CTR and the number of unsubscribes. Open rate tells you whether you’ve built goodwill with your clients, CTR tells you how impactful and relevant your copy is and unsubscribe rate tells you whether you need to do more work on your campaign.
These above steps are important to get you started on your email marketing journey, an important part of today’s digital marketing mix.
Make the most of email marketing to help your business grow. MICA’s online course in Digital Marketing covers in detail various aspects of the digital domain that can boost your business expansion. Sign up for the PG Certificate Program in Digital Marketing by MICA, in partnership with Talentedge. Check out the course for a practical-based approach to digital marketing and get a chance to earn the esteemed MICA Alumni status.
Top Headlines
-
News
Bengal trends: BJP on course to form government
May 04, 2026
-
News
Bangladesh MP warns of refugee crisis if BJP wins West Bengal polls
May 01, 2026
-
News
Rain, protests, and slogans: TMC-BJP faceoff erupts outside Kolkata's Netaji Indoor Stadium strong room
April 30, 2026
-
News
Bengal polls: Mamata rejects exit poll projections, claims decisive TMC return to power
April 30, 2026
-
News
Operation Sindoor proved terror epicentres are not immune: Rajnath Singh at SCO meet
April 28, 2026
-
News
India, New Zealand seal historic FTA; Piyush Goyal calls it a defining milestone
April 27, 2026
-
News
Engine fire forces SWISS flight to abort in Delhi, 6 injured
April 26, 2026
-
News
Vee Technologies engineering division delivers 3,000th fire truck design for the US
April 24, 2026
-
News
'CM can't put democracy in peril by interfering with probe': SC slams Mamata Banerjee in I-PAC raid case
April 22, 2026
-
News
'India will never bow to any form of terror': PM Modi on Pahalgam terror attack anniversary
April 22, 2026
