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From gadgets to personal care, young India endorses shopping online

by IBNS 24 May 2015, 05:36 pm

Kolkata, May 24 (IBNS): The era of digitization has brought the market to the finger-tips of a young netizen via their laptops, smart phones and tabs and is keeping them hooked.

"I satisfy most of my fetishes by going online and buying stuff online itself. While doing so I'll probably be slothing away on a couch in the comfort of my own home," said 21 year old Archiesman Banerjee, resident of Kolkata.

"It's not just about comfort while shopping online on an e-commerce site. Think about how much time and extra effort it saves you from and you'll understand what I'm talking about," he concluded.

The e-commerce sites are visibly more youth-oriented as a majority of their loyal customers are young adults. An Indian youngster is affected by the same paradigm shift, i.e shopping malls to Macbooks, as any other youngster in the global scenario.

These websites provide a varied range of products keeping in mind the different necessities of different age groups of youngsters. Through these websites, consumers can easily surf and shop gadgets, clothes, books, personal care and health care products.

Convenience is a term that comes to play over here. Youth in India are accustomed to a life that circulates in the virtual world and they are much more exposed to the advertisements of various products via the social networking sites.

This becomes even more easier for them when buying the social-media advertised product is only a few clicks away, the same product they learnt about a few minutes before. The added feature of a door-step delivery is a win-win situation here.

The youngsters prefer to purchase lifestyle commodities via e-commerce sites which is contrary to the traditional way of shopping via personally visiting the retail stores.

22 year old Rajreeta Sen says, "I'm a professional photographer and everyday my schedule is quite hectic. In a life like that, I don't have much time to go around looking for, say, clothes, health-related or wellness products from store to store."

She quickly adds, "Its easier for me to go online and check out the commodities that I might need and buy them. Besides it's such a bliss to shop while I'm sitting indoors, in my house, avoiding this crazy summer heat."

After the concept of economic liberalization began to take shape in India, which was initiated in the year 1991, the people here took to shopping for commodities those are global in nature of their availability.  

Soon after, the use of internet and mobile phones became a regular thing and that brought upon a change on how a consumer will approach the market while buying a commodity. Eventually, with the availability of e-commerce websites in the 21st century youth turned to internet and mobile phones to buy products online.

The features of an e-commerce website includes it's reach and availability to the people; and after reaching the consumer, to provide them with an on-their-doorstep delivery unlike the conventional manner of buying things from a store. Indian consumers are drawn to the seamless and less hectic form of shopping that saves time and effort both because they can get high-end products delivered at their doorstep.
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The e-commerce sites are all about the consumer's benefit and eventually the options 'Cash on Delivery', 'Free Delivery' and 'Easy Monthly Installments' were made available to the consumers which still gives them ample scope and opportunity to buy things online.

Also, there has been a noticeable change in the needs and preference of the youth in India. Via the e-commerce sites, there is now a market specified for the younger generation who look for products for personal care and grooming. These products are rarely available at the conventional retail stores and hence its easier for them to go online and find the product that satiates their needs.

In such a scenario, eastern India's leading real estate company, Primarc, has introduced its first e-commerce venture 'Primarc Pecan'.

Primarc group has formed an SPV, Primarc Pecan Retail Pvt Ltd. to focus on the online business. It has started retailing Books, Toys, Health & Personal Care, Pet Supplies and

Gourmet products of leading national & international brands such as Reckitt Benckiser, Dabur Pvt Ltd, Herbal Hills, Vissco, Procter & Gamble, Funskool, Mattel, Disney, Amar Chitra Katha, Chicco, Pedigree, Drools, Choostix, Royal Canin and lots more.

Primarc Pecan provides high-quality products to the customers in the online space at attractive prices.

Primarc is one of the leading business institutions in the retail, realty & distribution sector in eastern India with more than 40 retail stores across formats.