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Milind Soman launches men's innerwear brand in Kolkata

by IBNS 28 Aug 2015, 08:30 pm

Kolkata, Aug 29 (IBNS): Model and actor Milind Soman, who very recently won the Ironman Triathlon competition, was in Kolkata on Friday to unveil the men's innerwear brand Force Nxt from Dollar Industries.

Talking about the brand, Milind Soman commented, "I'd like to mention that the range is extensive, there are a lot of choices available. I'm happy to be associated with this brand which stands for style, luxury, innovation, fashion- all that I've been associated with since the past 25 years".

The brand offers a wide range of options that ensures comfort without compromising on the quality. 

Speaking about the brand Vinod Gupta, Managing Director, Dollar Industries Limited said, "Indian undergarment industry has gone through a transformation in the past few years. Thus, keeping in mind the need of the young generation, we have launched a premium men's innerwear brand".

Force Nxt comes in 3 categories- Finez, Relaxz, Flexz.

Speaking of the future prospects of the brand, Vinod Gupta said, "We are eyeing a turnover of  Rs. 100 crore by 2016-2017 from this Force Nxt brand. We also have plans to expand our reach to the Middle East and South East Asian countries".

The launch was followed by a fashion show  that featured some of the well known models of the city.


Reporting by Soumi Paul Chowdhury,