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by India Blooms News Service | @banglalivenews 14 Aug 2022, 12:26 pm

With the news that the iconic Ambassador will vroom back on Indian roads in a new bold Electric Vehicle (EV) version, nostalgia returns over the country's first indigenously built car which was once the symbol of pre-liberalised India. Sujoy Dhar goes back in time to trace India's romance with a car with that bowler hat roof and an artless front grill

Uttam Bose, managing director and chief executive officer of Hindustan Motors, the CK Birla group company that manufactured the iconic Ambassador car for over half a century, officially confirmed recently that  the Amby will come back in a new electric model.

An estimated Rs 600 crore is being invested on the design and engine of the EV "Amby" model in a joint venture with  French carmaker Peugeot

"We have just started the R&D (research and development) work. This hatchback version of the Ambassador will have all kinds of features and better interior, which a new-age customer looks for," Bose told a business daily.