News

Manipal ProLearn offers certification in Google Analytics and Tag Manager

by IBNS 30 Mar 2016, 05:29 am

Bangalore, Mar 29 (IBNS): Manipal ProLearn on Tuesday said it is offering a certification program in Google Analytics and Tag Manager, which teaches learners how to collect and analyse data about a websites visitors, digital marketing and more.

Google Analytics and Tag Managerenables anorganisation track productivity of a social engagement, fine tune their website with better analysis of content performance, and measure the impact of mobile browsing on the website.

It is essential for any business, small or big, to understand ways to reach their audience and drive traffic to their site.

Manipal ProLearn’s certification in Google Analytics and Tag Manager is a 75+ hour programme, and the many benefits include:

·         Learners are taught how to incorporate both web and mobile app analytics

·         They are given clear guidance on how to build an effective measurement plan

·         The learners are also taught how to link with Adwords and Webmaster tools

·         At the end of the course, the learners would master advanced skills like how to use Google Tag Manager with Google Analytics and collect actionable data by leveraging the best practices for collecting data