News

Story celebrated its 1st anniversary on Bengali New Year

by IBNS 22 Apr 2015, 01:45 am

Kolkata, Apr 22 (IBNS): Story, one of the most talked about leisure stores of the city, celebrated its 1st anniversary on Bengali New Year, i.e, Poila Boishak, at their Elgin Road store.

Bengali cinema’s icon Prosenjit Chatterjee was present as the chief guest for the occasion. Story had started its journey a year back and has been catering to the Kolkata’s book worms.

Alokananda Roy, Sarbari Dutta, Rita Bhimani, Rupam Islam, Dibyendu Barua and Siddarth Pansari, Chief Storyteller, Story were present to celebrate the occasion with a cake cutting ceremony.

“Story has received overwhelming love and affection from our valued customers. We hope to satisfy our customers in the long run with our new services & celebrate the journey together.” said Sidharth Pansari, Chief Story-teller, Story & Managing Director, Primarc Group.

To celebrate the anniversary, Story offered gift vouchers worth of Rs 100/- on the purchase of English books worth Rs 1000/-.

Various new amusing gifts, world class stationery, toys and over one lakh popular books are available at Story.

Story, a destination store on Elgin Road is an initiative by Primarc Group. It is eastern India’s largest standalone bookstore covering an area of 15000 sq feet. Story aims to become the country's best bookstore. Eventually a pilgrimage for all book-lovers Story has a massive collection of books of all genres and a dedicated floor for children. 

Through innovative technology and outstanding customer service Story provides more than 50000 titles. The best basket of collectible pens and writing accessories is available in the Pen and Ink section. The art street section offers art material and accessories, gift it! section has bountiful of special gift items, greetings section boasts of a wide range of all reasons greeting cards whereas the paper shop & amp; stationery section has a comprehensive range of house paper and stationery materials of different kinds.

Primarc Group is a diversified dominant position in the retail & realty sector in eastern India. Primarc owns and operates over 45 stores across various formats across east India. Its flagship Raymond shop at Poddar Court, Kolkata has consistently been the highest selling store in India for 16 years.  

Its realty division has recently pioneered the concept of environment friendly Green buildings across MIG & HIG segments in Bengal, with its flaghsip project Astitva being nominated as the first GOLD rated residential building in West Bengal by IGBC.