Sports

BCCI and Adidas announce multi-year partnership as kit sponsor for Team India

by Trans World Features | @twfindia 23 May 2023, 01:00 pm

Global sportswear brand Adidas will now design and manufacture jerseys, kits and other merchandise for India’s Men’s, Women’s, and U-19 cricket teams.

The Board of Control for Cricket in India (BCCI) and Adidas have announced a brand-new partnership as the kit sponsor for Team India.

The contract, which runs through to March 2028, will give adidas exclusive rights for manufacturing kit across all formats of the game.

Adidas will be the sole supplier for all match, training & travel wear for the BCCI- including the men’s, women’s & youth teams.

Starting June 2023, Team India will be seen in the three stripes for the very first time and will debut their new kit during the World Test Championship Finals.

Speaking about the partnership, BCCI secretary Jay Shah said, "We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, Adidas, in this journey.

"With its rich historical legacy in sports, world-class products, and strong global reach, Adidas will play an important role in driving the performance and future success of different categories of Indian cricket."

Speaking about the partnership, Adidas CEO Bjørn Gulden said, "We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and it is very important for us to be visible and invest in it.

"We could not have found a better partner than BCCI. I believe India to be the fastest growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India."