Mastering crisis communication need of the hour for any leader or brand custodian: Mahul Brahma on his new book
Chief editor and head of communications, CSR, publications in Tata Steel and SAIL JV, mjunction, Dr Mahul Brahma has won many accolades. In his latest book How to communicate strategically in corporate world, the versatile communications expert dwells on crisis to myths and media, exploring facets of strategic communication in the corporate world. IBNS catches up with the author of titles like Quarantined: Love in the time of Corona and The Luxe Trilogy