Evolution of e-commerce suggests change in consumer preferences

Evolution of e-commerce suggests change in consumer preferences

Kolkata, Apr 14 (IBNS): With the availability and plurality of e-commerce websites, there has been a change in the way people perceive the market in the current decade.

by IBNS April 14, 2015

Story initiates interaction on healthy lifestyle

Story initiates interaction on healthy lifestyle

Kolkata, Apr 8 (IBNS): Story, a retail initiative in Kolkata by Primarc celebrated World Health Day on Tuesday at its flagship store on Elgin Road.

by IBNS April 09, 2015

Summer Home Beauty Care

Summer Home Beauty Care

The skin is the first to bear the brunt of summer, leading to problems like sun tan, sun burn, skin-sensitivity, rash, eruptions, etc. Exposure to the sun leads to sun tan and sun burn. It can cause redness and allergies, with itching and dryness of the skin.

by Shahnaz Husain/TWF April 05, 2015

Story hosts launch of Swati Senguptas book 'The Talking Bird' tomorrow

Story hosts launch of Swati Senguptas book 'The Talking Bird' tomorrow

Kolkata, Mar 28 (IBNS): Author Swati Sengupta will launch her childrens book The Talking Bird on Sunday at Story, one of the most talked about leisure stores of east Indian city of Kolkata.

by IBNS March 28, 2015

Gallery Sanskriti celebrates 25 years of artistic indulgence

Gallery Sanskriti celebrates 25 years of artistic indulgence

Kolkata, Mar 27 (IBNS): Gallery Sanskriti, a leading art gallery in Kolkata, commenced the first exhibition for it's silver jubilee anniversary celebration on Thursday.

by IBNS March 27, 2015

Real estate defines lifestyle and economy of West Bengal

Real estate defines lifestyle and economy of West Bengal

Kolkata, Mar 26 (IBNS): Kolkata, the city of joy, is known for its rich heritage, intellect, valued traditions, strong and community living. In the past few years, the city and towns of Kolkata have seen an unprecedented boom in the realty segment.

by IBNS March 26, 2015

Kolkata's leading bookstore celebrates 'World STORY telling' day

Kolkata's leading bookstore celebrates 'World STORY telling' day

Kolkata, Mar 21 (IBNS): Story, a bookstore chain in Kolkata, belonging to the Primarc group, celebrated 'World STORY telling' day at its flagship store on Friday.

by IBNS March 21, 2015

Astitva bags Best Green Project Award at CREDAI Awards 2015

Astitva bags Best Green Project Award at CREDAI Awards 2015

Kolkata, Mar 20 (IBNS): Kolkatas first gold rated green residential building from the Primarc Group, accredited by Indian Green Building Council, has been conferred the prestigious Credai Bengal Realty Award 2015 under the Best Green Project segment.

by IBNS March 20, 2015

Story creates paradise for young book-lovers

Story creates paradise for young book-lovers

Kolkata, Mar 14 (IBNS): The walls of Story, a bookstore in Kolkata, which is an initiative of the Primarc Group of Companies, have been adorned with literary pieces specially picked out for children of various age groups.

by IBNS March 14, 2015

Kolkata's leading bookstore celebrates Women's Day with musical drama

Kolkata's leading bookstore celebrates Women's Day with musical drama

Kolkata, Mar 8 (IBNS): Story, a bookstore in Kolkata from Primarc Group of Companies, celebrated the International Womens Day by bringing together Dr. Sudeshna Basu along with other eminent personalities Dolly Basu, Anashua Majumdar and Biblab Dasgupta in one common platform for I am not a mother - nohot mata, on Sunday.

by IBNS March 08, 2015

We are like that only

We are like that only

TV commercials today showcase characters that could be an extension of our own family. They are not the target segment of the product they push for but the consumers like their tales enough to stop and talk about. Is Indian advertising riding a new wave? TWF correspondent Madhumita M probes

by Trans World Features (TWF) January 30, 2015

Maverick Chronograph: A redefined style

Maverick Chronograph: A redefined style

New Delhi, Jan 30 (IBNS) The extraordinary ride of Maverick, a veritable Victorinox Swiss Army bestseller, continues apace. After the redesign of the three hand watch model, the Maverick Chronograph has now undergone a complete overhaul.

by IBNS January 30, 2015

Fusing the past

Fusing the past

Designers and fashionistas today are getting inspired by fashions from the past and fusing them into retrofashion, finds Avra Biswas

by Trans World Features (TWF) December 14, 2014

Blenders Pride show: Varun Bahl, Abraham & Thakore decode their works

Blenders Pride show: Varun Bahl, Abraham & Thakore decode their works

Kolkata, Dec 13 (IBNS): The opening show on Day 1 of Blenders Pride fashion tour in Kolkata was by designers Varun Bahl and the duo of Araham & Thakore. As the audience lauded their collection, the designers shared their ideas behind the stunning works.

by IBNS December 13, 2014

Build up your own style: Irrfan at Blenders Pride show

Build up your own style: Irrfan at Blenders Pride show

Kolkata, Dec 13 (IBNS): The 10th edition of Seagrams Blenders Pride Fashion Tour came back to Kolkata bringing back panache and glamour with the leading fashion designers of the industry to taste life in style.

by IBNS December 13, 2014

Call of the sea

Call of the sea

Cruising for pleasure has not lost its appeal even in this high-speed air travel age. What has changed is how the sea-bound like to experience it today. The high-tech ship Quantum of the Seas is a revelation to Ranjita Biswas

by Trans World Features (TWF) November 18, 2014

MidNight Sutra launches new menu on First Anniversary

MidNight Sutra launches new menu on First Anniversary

New Delhi, Oct 13 (IBNS): The One Stop for all the night food lovers service MidNight Sutra has successfully completed a year in service.

by IBNS October 13, 2014

Kolkata foodies get a taste of Pat Chapmans grills

Kolkata foodies get a taste of Pat Chapmans grills

Kolkata, Oct 9 (IBNS): Guests at Barbeque Nation restaurant in Kolkata were in for a surprise on Tuesday evening when world-renowned chef Patrick Lawrence Pat Chapman went to their tables while introducing his 14 new marinades.

by IBNS October 09, 2014

 Bicycle Diaries

Bicycle Diaries

Can bicycles create a revolution? Yes, so far as preservation of the environment is concerned. Yes, when it comes to cheap transport that spares you the hassle of a bus ride or taking out your car. Yes, when motorized transport with fuel emissions is threatening our lives. Shoma A. Chatterji reports on cycling groups promoting the simplest form of commuting as a neo urban lifestyle .

by Trans World Features (TWF) October 07, 2014

Window dressing

Window dressing

The functional window can add to the beauty of a rooms decor with a little thought and artistic flair , says Anju Munshi

by Trans World Features (TWF) July 03, 2014

Walmart's India Challenge

Walmart's India Challenge

Walmart, the world's largest retailer, is vying for a bigger presence in India and access to its potential consumer base of more than 1.2 billion. However, political opposition is a big hurdle for the US retail behemoth though a new and strong government in New Delhi led by Narendra Modi has sweeping powers to take a call. Neal Querio from USA and Avra Biswas from India report

by Trans World Features (TWF) May 28, 2014

Applied concealer on hickey

Applied concealer on hickey

Bollywoods latest hottie Varun Dhawan has no qualms about talking skincare and maintaining good looks. TWF correspondent Sreya Basu in conversation with the Gen Y actor in Mumbai

by Trans World Features (TWF) May 22, 2014

 I love chocolate ice-creams

I love chocolate ice-creams

Kareena Kapoor Khan loves chocolates and ice-creams. TWF correspondent Sreya Basu chats up with the actress in Mumbai on her fetish

by Trans World Features (TWF) April 21, 2014

To the floor designed

To the floor designed

Carpets have adorned tasteful homes for centuries. Now dhurries, the Indian lightweight floor covering has come into fashion in a big way too. Anju Munshi discovers the beauty of both

by Trans World Features (TWF) April 20, 2014

 I am proudly a non-vegetarian

I am proudly a non-vegetarian

Farhan Akhtar loves being a non-vegetarian. However, he loves binging on the vegetarian platter as well. TWF correspondent Sreya Basu chats up with the actor on his love for food in Mumbai

by Trans World Features (TWF) April 20, 2014