News

Amitabh Bachchan likely to be appointed new brand ambassador of Incredible India today

by IBNS 08 Jan 2016, 08:24 am

New Delhi, Jan 8 (IBNS) Replacing Aamir Khan, Bollywood veteran Amitabh Bachchan is likely to be the new spokesperson of the government's Incredible India campaign to market the country to tourists abroad.

Reports said Bachchan, 73, is to receive a letter on Friday.

Aamir Khan, his junior colleague in the Bollywood industry, was the brand ambassador for the campaign. But he was removedon Wednesday amid  reports that he was being punished for speaking out against the alleged religious intolerance in the country.

The government, however, reasoned that Aamir Khan  featured in the Incredible India campaign through an ad agency, McCann Erickson, whose contract with the government had expired.

 Khan, who had been the campaign spokesperson for 10 years said on Thursday,  "It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services."

"Whether I am brand ambassador or not, India will remain Incredible, and that's the way it should be," he said.