
Landmark Group launches 5x faster mobile commerce sites for Lifestyle and Max
Bangalore, Mar 1 (IBNS) The Landmark Group, the Middle Easts leading retail and hospitality conglomerate, has announced the launch of lighter and faster mobile shopping sites - lite.LifestyleStores.com and lite.MaxFashion.in for Lifestyle and Max respectively and their millions of customers in India.
These new sites are the ‘lite’ editions of the brands’ mobile-optimised websites. They allow customers to choose between either the lite or regular mobile versions of LifestyleStores.com and MaxFashion.com, based on their preferences and the strength of their internet connections.
After rigorous testing on 2G and 3G connections in India, the Landmark Web Team have calculated that the lite sites are 5 times faster, the initial page load speed is 10 times faster and that they consume 3 times less data when compared to the regular mobile-optimised sites.
Savitar Jagtiani, Business Head - E-Commerce, Landmark Group said: “After 8 months of research, design, development and testing, we are thrilled to launched our lite versions of the Lifestyle and Max mobile shopping experiences. We recognize the challenges of India’s developing cellular infrastructure but remain fully committed to delivering a great smartphone shopping experience for our millions of customers, regardless of any constraints.”
A new mobile web development technology, Progressive Web Applications (PWA), was deployed to fully optimise the experience for all sorts of mobile connections and devices.
India’s mobile landscape includes over 300 million smartphone users (source: CNET), and the PWA technology is designed to work seamlessly with 2G and 3G connections, which are still being used by the majority of people in the country.
As a result, the lite sites provide a more reliable mobile experience that loads instantly, even in less than optimal network conditions. The sites respond faster to user interactions with smooth animations and quick tap feedback. They also engage the customer with an immersive user experience that feels more like an app.
Even though the lighter and faster sites look and feel different, customers will still enjoy all the great features of the regular sites, like Favourites, FastPay, Landmark Rewards and Wallets including Paytm, MobiKwik and JioMoney, the company said.
The home page, category and product pages have undergone major speed and weight improvements, making them 75%, 70% and 75% lighter respectively. In later phases, more improvements such as optimising the checkout journey, My Account pages, store locator and other sections will also be rolled out, it said.
Top Headlines
-
News
Canada acknowledges domestic funding of Khalistani terror groups in report
September 06, 2025
-
News
Jaishankar to represent India at virtual BRICS Summit convened by Brazil next week
September 06, 2025
-
News
PM Modi to skip general debate at UNGA special session, Jaishankar to represent India
September 06, 2025
-
News
'India, US have a special relationship, nothing to worry about': Trump softens stance on New Delhi; Modi 'reciprocates sentiments'
September 06, 2025
-
News
'I will always be friends with Modi, he is a great PM': Donald Trump as he tones down on India over tariff
September 06, 2025
-
News
Indias Tax Reforms: A bold counterstrike to US tariffs and a big push for Atmanirbhar Bharat
September 05, 2025
-
News
'Change is imminent, embrace the reality': Education sector stares at transformation in age of AI
August 31, 2025
-
News
Global Collaboration Forum, IIM Calcutta Innovation Park ink MoU to support startups ahead of London summit
August 30, 2025
-
News
India Setu curtain raiser showcases AI, healthcare, and conservation as drivers of global collaboration
August 27, 2025
-
News
Astronaut Shubhanshu Shukla meets PM Modi, gifts tri-colour that travelled to space
August 18, 2025