Lifestyle

Sunidhi Chauhan teams up with Alive India Foundation to empower independent musicians, raise awareness on thalassaemia eradication

by Trans World Features | @twfindia 20 Oct 2024, 01:48 pm

Bengaluru is all set to welcome singing sensation, Sunidhi Chauhan and her I AM HOME Concert, presented by the Music Man of India, Supratiek Ghosh, and his Foundation ALIVE INDIA at the Bharatiya Mall on October 26.

The unique part of the musical evening is the concert is for empowering independent young musicians and raising awareness about the urgent need to eradicate thalassaemia.

Music is a universal language and India, with its diverse culture and languages, has long been a hub for rich and varied musical traditions. Deeply ingrained in Indian culture, the music industry is currently undergoing a renaissance, offering countless opportunities for aspiring musicians. The challenge and responsibility now lie in making Indian music resonate globally.

Through Alive India Foundation, Supratiek Ghosh, founder of Alive India Foundation, has been instrumental in raising awareness about Indian music among the youth, fostering opportunities for building careers in this dynamic industry.

During a recent event, Supratiek remarked, "Alive India foundation has made an indelible impact, raising awareness for socially significant causes and providing a platform for over 1,000 aspiring singers, musicians, and songwriters."

“This massive much-anticipated experience is taking place on Saturday, October 26th, as a pre-Diwali bash at the beautiful Bhartiya City’s Concert Ground, and promises to be an unforgettable experience for over 10,000 music lovers," he said.

"This year, Alive India is not only celebrating a decade of musical excellence but also dedicating its milestone to give wings to two significant causes: raising awareness for Thalassaemia Free India campaign initiated by social activist Subhojit Roy in collaboration with Rotary Calcutta Metro City and empowering India’s outstanding, needy musicians through a free-of-cost Upskill Residency Scholarship Training program,” Supratiek said.

At the core of this foundation mission is Supratiek’s personal initiative, the "Sing to Save" campaign, which supports young, physically challenged, and economically disadvantaged musicians.

This campaign provides free shelter, food, and training in music production and entrepreneurship, transforming the lives of countless young talents and empowering them to pursue careers in the music industry.

Alive India Foundation strives to nurture the next generation of musicians while ensuring Indian music reaches a global audience.