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This is the first time that the Indian Green Building Council (IGBC) has awarded the IGBC Green Homes Gold certification to a Kolkata-based project, which indicates that Astitva has fulfilled the definitive standards for energy efficient buildings with reduced electrical energy demand.

 

Siddharth Pansari, Managing Director, Primarc Projects said, “Astitva will set a new benchmark by introducing responsible luxury living.” 

 

He firmly believes that by maintaining high energy and water efficiency standards, homeowners can be encouraged to be more eco-conscious as well.

 

Our home – our best refuge – not only protects us from the vagaries of nature but also plays an important part in regulating our health and well-being. On the other hand, it is also our duty to engage in activities that is not detrimental to the overall environment.

 

Keeping these two key aspects in mind, the Primarc Group, along with its partner MCK, has developed Astitva where ‘green’ norms have been followed to conserve and preserve the standard healthy level of environment.

 

The certification proved that the project met the regulator IGBC’s stringent requirements across key criteria such as planning, water and energy efficiency, indoor environmental quality, and innovation and development.

 

Astitva, located in Kankurgachi, a premier neighborhood in eastern Kolkata, covers an area of 147 cottah, including an open space of 80 per cent and a natural water body. The project has already started its handover process from July 2016

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Some of the key ‘green’ aspects of project Astitva includes reduction in water and energy consumption, enhanced air quality, conservation of scarce national resources, dual fired eco-friendly DG set, on-site rain water harvesting system and on-site solar panels for renewable energy generation.

 

It must be noted that to fulfil the ‘green’ norms, Astitva has not cut corners in the well-being of the residents.

 

To help residents save on their electricity bills, Astitva has adopted measures to optimize daylight use and introduced high COP VRVs for air conditioning.  It has also made provision for the use of electric vehicles in the complex and has a well-designed central landscaped garden.

 

Primarc Projects’ idea of introducing environment-friendly apartments in Kolkata will act as a boost to every home buyer. 

 

Henceforth, Primarc will focus on maximizing the use of green features across all future projects, the company said.

 

About Astitva

Located in the heart of Kankurgachi, Kolkata, at Motilal Basak Lane, the facility consists of three residential towers offering G+16 floors and has a total built-up area of around 2,76,405 square feet (excluding parking). It follows the Universal Building norms, offering comfortable access and use by all. Some of the amenities offered include a 120-feet long sky terrace, a temple, multipurpose play court on terrace, air-conditioned gymnasium & health club, swimming pool, indoor games room, squash court, and an air-conditioned community hall. Project Astitva involved an investment of over 125 crores from partners, Primarc and MCK.

 

About Primarc Group

Under the able guidance of Mr. Nand Kishore Pansari, Chairman, Pansari Group, the brand has achieved a dominant position in specialty retail and distribution sectors with emphasis on constant innovation, quality enhancement and outstanding customer service. The Group is the master franchisee for Raymond Limited with more than 31 stores in Eastern India including the flagship Raymond shop at Poddar Court, Kolkata. Some of the other retail formats include the lifestyle and bookstore STORY in West Bengal with its flagship store at Elgin Road. With the same core values and promise of a better living and customer satisfaction, the group forayed into real estate and over time the group has successfully built both commercial and residential complexes across the length and breadth of Kolkata.

Primarc Projects has been elevating lifestyles with a bouquet of well-designed homes, with top notch amenities, locational advantages and luxurious living, since its inception in 1998. Over the years, it has developed 80 lakh sq ft of prime real estate, uplifting the lives of over 9,000 families. It has 23 upcoming, ongoing and completed projects including Southwinds, Astitva, Anukul, Gangetica, Aura, Aangan and Allure.

 

Images: Primarc Projects